An organization's DNA, much like a person’s, determines the traits that make them who they are. This is the first of five posts outlining the DNA traits of my new consultancy that define my communication approach.

Clarity above all. 

Without clear communication, misunderstandings, errors, and confusion ensue. Trust is diminished and conflicts arise. Moreover, productivity suffers and costs go up.

When communication is clear, straightforward, and uncomplicated, decision-making becomes more efficient. Strip away the unnecessary jargon and focus on the core message so your audience can better understand what you want to convey.

How can you ensure clarity? Ask yourself three questions:

• What? – What is the message the audience needs to hear? Get to the point and don’t bury the lede.
• So what? – Why is this important to the audience? This is an opportunity to get buy-in.
• Now what? – What does the audience need to know or do to move forward? 

If your audience can answer these three questions, you’ve succeeded.

Clear communication is the foundation of an effective and successful organization. 

Reach out to learn how Communication Concierge can create clarity for your employees!