When you're promoting a business, it seems that there are countless sites on which you should have a presence. From the obvious - Facebook and Twitter, to the less obvious - Stumbleupon and Reddit, the list can be overwhelming. Who would have thought that a site like Pinterest, now the 3rd largest social networking site, would prove to be so beneficial for promoting businesses?
The question quickly becomes, "On how many sites should you build a presence for your business?"
Naturally, the answer isn't an easy one.
The rule of thumb is the more sites on which your business has a presence, the greater number of potential customers its exposed to. But there are a couple of caveats.
You don't want to just cut and paste the same messaging on all of your sites. Wherever you post, your content should have value. The goal is to establish your business as a credible resource in the industry for your product or service.
It takes time to keep up your social sites, and the more you have, the more time and effort it takes. If you don't have the time or bandwidth to maintain your sites you have two options.
1. Keep only the number of sites you can maintain regularly
2. Hire someone to maintain your sites for you
If you choose to maintain your company's social media sites, there are some general rules to follow.
- Don't overly promote your business
- Post regularly
- Post meaningful, interesting content
- Post non-business related content occasionally
- Post photos
- Allow guest posts - share content from other sites
- Engage with your followers - answer their questions and respond to their comments
There are advantages to hiring a social media professional to manage your sites, there are advantages. For example, you can define the frequency of posts made on your sites and not worry about them again. They will also conduct searches to find compelling, related content to draw visitors to your site, respond to comments, provide metrics of your success, and offer many other benefits. Perhaps one of the most important benefits to hiring a social media professional is to give you something everyone needs more of - TIME!